Let's Ride Challenge

ALL BIKES, ALL RIDERS. ALL FOR HEROES

Now through October 31, the Let’s Ride Challenge® invites riders everywhere to log miles at participating dealerships and ride in support of our nation’s heroes. Every mile you ride helps drive donations — up to $1 million — for military members, veterans, and first responders.All bikes welcome. All riders invited.Just ride, check in, and be part of something bigger.

ALL BIKES WELCOME. ALL RIDERS INVITED.
Just ride, check in, and be part of something bigger.

REGISTER TO WIN:

IN DEALERSHIP Just Scan the in-dealer promo QR code
CHECK IN. Stop at Harley-Davidson® dealerships to log your miles.
ENGAGE. Interact with dealers and boost your Rev Score.
WIN. Build your Rev Score and compete to ride away on a new bike.

Harley owners group® AND PASSENGER MEMBERS ENJOY EVEN MORE RIDE CHALLENGE BENEFITS.
Ask a Fit Specialist How to Become a Member!

CONTEST OVERVIEW

Riders will compete to win one of five new motorcycles. Bikes are distributed across five “tiers” corresponding to miles recorded.
As riders reach higher tiers, they remain eligible to win motorcycles from each previous tier.

Winners are chosen based on the highest Rev Score.

WHAT’S A REV SCORE?
Along with total miles ridden, you can earn engagements as you interact with the dealership.

IN-DEALER ODOMETER READINGS	KEYWORDS ENTERED	REV SCORE

20 Engagements for every time a customer updates their mileage.	10 Engagements for every keyword a customer successfully redeems.	This is the total of your miles validated plus the engagements earned through dealership visits and keyword submissions.

TIER PROGRESSION

SILVER	GOLD	PLATINUM	DIAMOND	BLACK & ORANGE
NIGHT STER®	STREET BOB®	FAT BOY®	STREET GLIDE®	CVO™ ROAD GLIDE® ST

1-2,500 MILES	2,501–4,000 MILES	4,001–5,500 MILES	5,501–7,500 MILES	7,501 + MILES

ALL OF THE 2025 WINNERS WERE H.O.G.® MEMBERS, AND COLLECTED
A $5,000 BONUS IN ADDITION TO A NEW BIKE!


BLACK & ORANGE Jeff had a Rev Score of 144,282	DIAMOND Justin completed 60 odometer readings


PLATINUM Doug visited 108 locations	GOLD Andrew collected 65 keywords	SILVER Alex logged 4,953 miles

Riders earn small rewards as they rack up miles:

First Reading		Sticker
500 Miles		Keychain
1,000 Miles		Challenge Coin
2,500 Miles		Flashlight
5,000 Miles NON-MEMBER		Complimentary 1-Yr HOG Membership
5,000 Miles HOG MEMBER		Hat + 2,500 Bonus Points
10,000 Miles		Water Bottle
Final Reading		Patch

Harley Owners Group® and Passenger Members also get rewarded for
every mile ridden when they participate in H.O.G. Ride 365®.

Miles logged during the Let’s Ride Challenge® will automatically count toward a member’s H.O.G. Ride 365® balance, but an initial Let’s Ride Challenge reading is required to begin. Any miles logged before Feb. 27, 2026 or before a member’s first Let’s Ride Challenge reading will not count toward Let’s Ride Challenge progress.

VISIT THE WEBSITE FOR OFFICIAL RULES
AND REGISTER TODAY

CLICK HERE ►

They answered the call, now we ride for them: Wounded Warrior Project, American Legion Riders, Veterans of Foreign Wars, Rolling Thunder, Combat Vets Association, Buffalo Soldiers, Motorcycle Missions, Concerns of Police Survivors

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. PROMOTION IS OPEN ONLY TO LEGAL RESIDENTS OF THE UNITED STATES, INCLUDING ALASKA AND THE DISTRICT OF COLUMBIA BUT EXCLUDING HAWAII, WHO ARE AT LEAST 18 YEARS OLD AND ABOVE THE AGE OF MAJORITY AT TIME OF REGISTRATION. INDIVIDUALS PARTICIPATE AT THEIR OWN RISK.

DO NOT BREAK THE LAW OR ENDANGER YOURSELF OR OTHERS WHEN RIDING OR OTHERWISE PARTICIPATING IN THIS PROMOTION. SPONSOR DOES NOT CONDONE OR RECOMMEND RIDING PAST RECOMMENDED SLEEP REQUIREMENTS.

Participation is subject to these official rules (“Official Rules”), which are also available at participating Harley-Davidson Dealerships (“Participating Dealers”) and at Dealer-specified events where Validators are available, if any (“Other Locations”) (collectively, “Participating Locations”), and on the event page on Mighty Loud's website (https://h-dletsride.com). This Promotion requires internet access and a smartphone or mobile device capable of scanning QR Codes.

Harley-Davidson, Inc. (“Harley-Davidson”) and each of its respective affiliates, subsidiaries, shareholders, representatives, officers, directors, agents, and employees (collectively, the “H-D Entities”) will have no liability or responsibility for any claim arising in connection with participation in this Promotion or any prize awarded. The H-D Entities have not offered or sponsored this Promotion in any way.

IF YOU ARE AWARDED A GRAND PRIZE MOTORCYCLE, YOU WILL BE REQUIRED TO PAY THE TAX, TITLE, TAG, REGISTRATION AND DEALER PREPARATION FEES (“UP FRONTS”) TO THE DESIGNATED DEALER PRIOR TO AND AS A CONDITION OF TAKING OWNERSHIP OF A GRAND PRIZE MOTORCYCLE AND TO ACCEPT THE GRAND PRIZE MOTORCYCLE DESCRIBED IN THESE OFFICIAL RULES. UP FRONTS VARY FROM STATE AND COUNTY. YOU SHOULD CHECK WITH YOUR TAXING/MOTOR VEHICLE AUTHORITY TO DETERMINE THE AMOUNT AND ITEMS REQUIRED.